Members of BrideCo
As featured on Plans & Presents styled shoot Nov2017
As featured on Wantthatwedding Dec2017
As featured on RMW styled shoot Aug2017

Brides receive free wedding attire insurance through BrideCo so your dress and deposit is fully protected

As featured on Plans & Presents styled shoot Nov2017
As featured on Wantthatwedding Dec2017
As featured on RMW styled shoot Aug2017



Made to order  £850- £1300

Made to order is for a brand new dress made to order in a size best suited to you, varying from size 6 up to  32 or size 18 up to 36 on some styles . Once you have tried on your perfect style we simply order in your dress so it is brand new just for you


Off the rail 

Off the rail samples to buy & taken away on the day.

Sale gowns range from £150-£500 & changed frequently  

What will happen at my appointment 


How long will my appointment last for?

For a first bridal appointment I usually put aside 1 1/2 hours! This is so you can try on as many dresses as you like and really get a feel for styles. I don’t believe brides should be rushed when trying on.

Finding your dress with us on your first visit will be amazing but if you need a little time to think & revisit us then that brilliant too. Subsequent appointments will be shorter.


What do I need to bring for an appointment?

Just you! Well and a bridesmaid or family member or 2. If you wish you may bring some heels & a strapless bra but it isn’t essential for a first appointment.

Just remember this is the fun part so don’t get stressed!

When should I shop


Every bride is individual and this depends on the wedding date.

Most brides like to get the dress sorted out early so that all other aspects of the wedding can be arranged to suit the style of the dress for e.g. Accessories and flowers and bridesmaids.


Made to order

Shop for for your dress 12 months before or earlier. Make. Some of our brides order more than 12-18 months before the wedding because they know they have found the right dress.

When you order a wedding dress it is then made in the size/colour you choose & delivered back to the boutique for alterations/fitting. Please allow approx 6 months for this 



Off the rail

You can buy off the rail & sale dresses are & take home on the day.   

My wedding is soon 


I don’t have long till my wedding can I still buy a wedding dress

Yes and don't panic you can buy from us 'off the rail' we have lots of dresses at reasonable prices to buy and take home on the day.

 Some of our Made to order dresses can be ordered with a chargeable rush cut service too. 

Losing weight  


This is the most asked question by far.

I aim to loose weight. What if I change in size after ordering? 

Don’t worry at all. Most brides change size and weight a little between ordering this is normal. This is where my bridal seamstress comes in! Alterations are expected on most dresses. No one is a standard dress size so for e.g. nipping in at the waist/bust or taking up the length will ensure a perfect fit.

At the time we take the measurments we can chat about your expectations & dress size.

Frequently Asked Questions



0% APR



Order your dress today with just a 10% deposit.

Spread the cost with our 12 month finance payment plan


Example: Gown £1000 = 10% deposit of £100 then 12 payments of £75









*Finance provided through BrideCo by Omnicapital finance 6/9/12 months interest free with a 10% initial payment today. Subject to status. Available on full price new gown orders. Minimum spend


Do I need an appointment 


Yes If you wish to try on dresses as you will require the use of our private fitting roman assistance when trying on the dresses.

You will receive one to one help, advise and assistance at your appointment. Not knowing what you want is fine, that is why I am here to help you.


Appointments can be made by telephone or you can book directly by clicking book an appointment.  


How do I order my wedding dress


To order your wedding dress a 50% initial payment will be required. The remainder is then due when the dress arrives in the boutique later down the line.

You can secure your dress  with a 25% payment and we also offer IFC payment plans to help spread the cost. Please ask in store for more details - Illustration below.


Minimum order lead times 6 months. 


As a register Bride co Member we offer free £1000 attire cover to all our brides ask in store more details.


All our brides receive a 10% discount on their bridesmaid dress order. 

Ordering a size


If the dress is made to order will it fit me perfectly when it arrives?

A dress that is made to orders made to a set of standard measurements e.g 14,16,18. Each label has their own unique size chart (bridal labels tend to work out small sizes) We will take your measurements and work out which will be the closest fit. 

Once the dress arrives it will need slightly altering to fit your body shape more closely in one area or another, this is normal.


Dress sizes


What sizes are the dresses and will they fit me?

The dresses at Alison Jane Bridal range from a size 10 to 26.

You can try on dresses that are a size smaller or larger depending on the style and we will make sure you can see what it will look like in your size. 

Once you have found 'the one' measurements are taken and we order the correct size for you.


Sizes 8-30 can be ordered 

Silhouette ranges 18-38


If you are buying off thr rail then your dress can be altered down a couple of sizes or sometimes up a size to fit.



Bridesmaid dresses  


Adult bridesmaid prices £150 - £225


Can I get junior & flower girl dresses?

Yes. Many dresses have a junior option. Flower girl dresses can match the colour & fabric of adult dresses too.


Timescales for ordering bridesmaid dresses

Aim for a minimum of 16 -20 weeks in advance of the wedding date where possible. Again this is due to the fact the dress is ordered in your colour choice & size & is then made & delivered back to the boutique in time for alterations to ensure a perfect fit.


You'll receive a colour swatch of your chosen colour in your order pack. 





50% initial payment is required to order. The remainder is due when your dress arrives in the boutique. 




Take advantage of our 0% APR Interest free payment plan.

*Subject to status, T&C's apply.



Off the rail gowns require payment in full to take away on the day. 


Complimentary gown cover.  Complimentary gown steaming and preparation. Marrying abroad, we'll pack your bridal gown ready for flight.

Made to order





One to one bridal consultations. Advise and supportive aftercare from the moment you say "yes" to the dress' to moment you say "I do'

In house alterations


We have an in house experienced bridal seamstress.

Alterations are not included in the cost of any of our dresses.

Private alterations with our seamstress is on an appointment basis & available to all our brides & bridesmaids on certain days of the week however you are not obliged to use their services.  

You will require 2 to 3 fittings prior to the wedding date. All seamstress work on a free lance basis please ask for more details/pricelists.


Members of BrideCo
As featured on Plans & Presents styled shoot Nov2017
As featured on Wantthatwedding Dec2017
As featured on RMW styled shoot Aug2017

Brides receive free wedding attire insurance through BrideCo so your dress and deposit is fully protected